Electronic Commerce in Web 3.0: the Evidence from Emerging Economics

Web 3.0 or so called “Internet 3.0” is a popular 3D internet application. The emerging economics burgeoning Internet population will soon have an array of Web 3.0 in which to work and play. Although some strategies of web 3.0 platforms have been proven to be successful for attracting user acceptance in the developed countries, the effects of these strategies are questionable in the market of emerging economics. In this study, we investigate the Web 3.0 market and e-commerce strategies in one of biggest emerging economics in the world. Based on the uses and gratifications theory, this study compares the different strategies of these local companies, and tries to explain which difference of e-commerce strategies between these competitors, and how can these Web 3.0 competitors survive in the environment of emerging economics. Limitations and Implications are discussed in the end.